SINGAPORE, CIMB Singapore proudly announces the launch of the CIMB pop-up, a two-phased immersive escapade aimed at providing Singaporeans a differentiated, fun and interactive experience in the heart of the city.

The unique pop-up experience is set to blend physical and virtual environment to create a truly phygital[1] experience. Located at Orchard Road, in front of Mandarin Gallery, the first phase of the pop-up, which features a deals extravaganza with over S$100,000* worth of giveaways, will run from 16 to 31 March 2024 (11am to 9pm daily). The second phase, which advocates three pillars of wellness – physical, mental/spiritual, and financial – will open from 6 to 21 April 2024 (11am to 9pm daily).

"We continuously seek out partnerships to be part of CIMB's ecosystem to deliver a comprehensive banking experience for our customers while empowering them with the skills and knowledge to take charge of their financial well-being. By partnering with ShopBack, we aim to offer exclusive rewards and special deals with a variety of merchant options that our customers can enjoy when they visit the pop-up." said CEO of CIMB Singapore, Victor Lee.

Offering Differentiated Experiences with Two Phases:

16 – 31 March 2024: "House of CIMB x ShopBack"

The "House of CIMB x ShopBack" brings together leading retail brands like Pelago by Singapore Airlines, Samsung, LOOKFANTASTIC, Myprotein, and Under Armour, to offer shoppers a suite of captivating and animated "rooms" with enticing promotions and exclusive deals.

In addition, this immersive event features an AR scavenger hunt, allowing visitors to explore the pop-up booth to hunt for gift boxes, revealing surprises and unique vouchers.

Participants can look forward to over S$100,000* worth of giveaways, including a S$1,000 Shopping Spree in the House's Social Contest Giveaway, a Live Auction featuring coveted items, S$1 deals from top brands, a Lucky Draw with Samsung S24s, 100% cashback (capped at S$150) by Pelago by Singapore Airlines, and more to be won.

New customers who apply for a CIMB Credit Card onsite will receive S$250* ShopBack Reward Code. Be the first eligible applicant at 12pm daily and receive an additional S$100* Fairmont Singapore & Swissôtel The Stamford voucher. Additionally, linking and spending with CIMB Credit Cards on ShopBack offers up to S$120* cashback.

ShopBack envisions the pop-up as a sequel to the record-high eCommerce shopping trips made through its application last year, with almost double year-on-year growth for select categories.

"We're proud to announce our first 2024 online-to-offline partnership with CIMB Singapore, marking a significant step towards integrated, omni-channel consumerism," said Fern Nannaphat, General Manager of ShopBack Singapore. "This initiative underscores our commitment to being at the forefront of the exciting retail transformation; to empower customers to optimise their spendings into savings with our unique, stackable cashback offerings."

6 – 21 April 2024: CIMB presents the Wellness Hub

The second phase of the campaign, happening from 6 to 21 April 2024, is set to introduce a wellness hub designed to enhance physical, mental, and financial wellbeing, promoting a lifestyle centered around wellness.

Visitors can look forward to deepening their financial knowledge through informative sharing sessions, experiencing meditation through VR technology which allows them to foster resilience and self-discovery, and participating in immersive exercises such as thematic spin classes while surrounded by visuals projected on the walls, and photo opportunity with a rare bicycle.

Media Factsheet – List of Activities

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