KUALA LUMPUR, Malaysia,  In a groundbreaking move, Zetrix, a leading layer-1 blockchain platform, is set to transform the Miss Universe Indonesia and Hong Kong pageants by introducing Decentralised Autonomous Organisations (DAOs) to their operations. This innovative approach will empower contestants and fans alike, giving them a direct say in the future of these prestigious events.

Web3.0 Era of Community Engagement

For the first time in history, these pageants will be governed by DAOs, allowing communities to actively participate in decision-making processes. This includes everything from selecting winners to shaping the overall direction of the organisations.

Contestants will also have their own personal DAOs, enabling fans to contribute to their journey and success. This unprecedented level of engagement is expected to foster stronger connections between contestants and their supporters, while also providing valuable insights for talent development.

"Integrating DAOs into beauty pageants in the Web3 era marks a transformative leap towards inclusivity and transparency. By decentralising decision-making, we empower communities to actively shape the future of our pageants, ensuring fairness and authenticity in selecting winners. This new approach fosters a dynamic ecosystem where contestants and supporters collaborate closely to support, encourage and grow together," says Kimmy Low, National Director of Miss Universe Hong Kong.

Zetrix: Pioneering Real-World Blockchain Applications

Zetrix's foray into the world of beauty pageants highlights the growing potential of blockchain technology to disrupt traditional industries. By leveraging the transparency and security of blockchain, Zetrix aims to create a more equitable and inclusive environment for all participants.

"I believe in the crucial role of Indonesian women as the spearhead of this generation's interest in our own culture. To be true pioneers and leaders, we must embrace digitalisation and its relevance to a more modern audience. That is why we are committed to continuously developing this platform for inclusivity and diversity, preserving our rich cultural values while leading in the ever-evolving digital era," says Teuku Jordan Zacky, National Director of Miss Universe Indonesia.

The Future of Community-driven Businesses

This is likely the largest social experiment to determine whether large communities can use DAOs to operate efficiently to achieve common objectives. As Zetrix boldly moves to redefine the landscape of beauty pageants, ushering in a new era of transparency, fan engagement, and community empowerment, it is clear that blockchain technology is poised to revolutionise yet another industry.